To optimize the data captured for different products, we support several product types, such as Events, and Subscriptions. The Merchandise object is designed to capture data for manufactured and shippable goods and wares. Like other product types, Merchandise has its own page layout, picklist values, and report types thanks to being housed within its own object.
Merchandise Product Records, like Miscellaneous or Subscription Product Records, are created through the Product tab. You can learn more about this process on the Product Configuration Page.
After creating your Merchandise products, you can enable these for Self Service, which will enable constituents to purchase them through Community Hub.