Nimble Predictions

Nimble Predictions - Member Lapse Prevention

Artificial Intelligence (AI) and predictive analytics are no longer just a technology of tomorrow for associations.  Using Nimble AMS and Salesforce Einstein Discovery (Included with Nimble Intelligence)Associations can now leverage predictive analytics to prevent member retention issues before they happen. For example, associations can predict which members are most likely to lapse their membership.   

Our Member Lapse Prediction solution can help reduce staff time by using the power of artificial intelligence to identify and highlight high-risk members and avoid costly, time-intensive analysis. Staff will spend less time researching member retention problems and instead focus on actions to increase retention. 

Whether you have an annual or anniversary membership structure, our Predictions Member Lapse Prediction solution takes the guesswork out of how to utilize artificial intelligence and predictive analytics. Nimble AMS Predictions – Member Lapse Prevention includes what member behavior to monitor and a dashboard for monitoring progress and success. In addition, Nimble AMS Predictions includes out-of-the-box email templates giving associations a starting point from day one. Our email templates are aligned with industry and marketing best practices to help you easily create your campaigns and increase retention.  

Figure 1. Einstein Prediction Builder page to start the predictive model build process

Here's an example of how a member's risk score card will appear.

Figure 2. Risk Score Card Example

Benefits

• Know More, Guess Less: Predict which memberships will lapse and make educated predictions using Einstein Prediction Builder in Nimble AMS. You will know which member's behavior to watch and have a dashboard for tracking progress and  success.
• Become Proactive Instead of Reactive: Use the insights to send targeted email campaign messages to members who are at risk of lapsing. In addition, plan strategies for membership lapses in advance by using Nimble Predictions to create dashboards to evaluate membership lapse behavior. Other features like targeted alerts can be used to call your attention to high-risk members.
• Reduce Staff Time: Use the insights gathered from our Membership Lapse Prediction solution to create follow-up actions, and workflows, and automate processes dedicated to membership lapse prevention, saving staff valuable time, without requiring a data science degree. Take advantage of the out-of-the-box email templates (that address industry and marketing best practices) to get started from day one. 
• Retain Members: Retain members and build confidence in your association membership retention strategy. Nimble Predictions make it easier for associations to increase member retention by targeting high-risk memberships.

Note

Nimble Predictions are part of Nimble Intelligence. Enabling the Nimble Prediction solutions requires a service engagement.

How to get started?

For more information on enabling the feature, please reach out to our Customer Success Team through a support case.